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 orty-five years ago, Schultz & Dooley made their first appearance in America’s living rooms, starting what became an enormously successful run of television commercials for Utica Club beer. The two colorful “spokes-mugs” had become household names by the time their last commercial aired in 1965, and have since held a special place in the hearts of many…and on the mantles and bookshelves of stein collectors everywhere.
The character steins that appeared on TV throughout the northeastern United States were actually wooden puppets brought to life by master puppeteer Bill Baird, with German and Irish accented voices provided by Jonathan Winters, one of America’s most beloved comedians.
Flanked by a cast of supporting players that includes Bubbles LaBrew, The Countess, Officer Sudds, and others, Schultz & Dooley’s on-screen exploits garnered top honors at the Cannes Film Festival, as well as several prestigious Art Director’s Awards and a Clio award for television advertising.
Utica Club Beer Commercials Starring Schultz and Dooley
| "Parrot" |
Black & White |
60 seconds |
| "On the Tray" |
Black & White |
20 seconds |
| "Costume Ball" |
Black & White |
60 seconds |
| "This Your Life" |
Black & White |
60 seconds |
| "Roaring Twenties" |
Black & White |
60 seconds |
| "Mirror" |
Black & White |
60 seconds |
| "Welcome Back" |
Color |
30 seconds |
| "Class Reunion" |
Color |
30 seconds |
 he Brewery Shop has been offering exquisitely sculpted steins since Schultz & Dooley’s television debut forty-five years ago, starting with our original comedic pair and expanding to encompass a broad selection of characters, pastimes, professions, and commemoratives. Our full-size steins are:
• exquisitely crafted in Germany and China
• molded from rich clay
• double-fired in kilns up to 1300° to ensure their finely hand-painted details last a lifetime
• fitted with five-gauge hinges and elegantly engraved pewter thumb-lifts
These highly collectible items offer more than just sentimental value. Certain steins – particularly first editions in excellent condition – may command a substantial resale value among collectors. For example:
First Edition Schultz & Dooley (made in Germany in 1959)
Original Price: $9.95 / pair
On the collectibles market, these have brought from $800 to $1,500 / pair.
First Edition “The Giant”
One collector paid $800 for this stein on the Internet.
For a look at the evolution of our popular character steins, click here.
For more on stein collecting, click here.
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